Confidence Issue: Danielle France

We recently had the pleasure to meet the gorgeous Danni, the strong and incredibly inspiring woman behind ‘The Mustard Jumper’. Between chats about conscious shopping and Danni trying on her favourite TBC pieces, we quickly realised this is a lady all our TBC women need to know more about. This thrifty babe uploads the dreamiest vintage pieces to buy every Thursday, keeps us inspired by her peachy aesthetic and shares her story of emotional abuse powerfully in between.

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Who is Danni? Tell us about yourself!

I’m 29 years old and I’m currently just enjoying each season of life the best that I can. I went through a lot in my early 20s – I got married and was in a very emotionally abusive relationship which had a significant impact on my life. After choosing to leave, I decided I really want to pursue a life where I was just 100% Me – as honest and real as I could be. Nowadays, I live by the beach, love surfing and working out, prefer to be at home reading a novel or watching ‘Love Island’ than going out, and have created my online business ‘The Mustard Jumper’. ‘The Mustard Jumper’ is my vintage store, as well as being a platform (on Instagram) where I share my passion for conscious fashion, beauty and lifestyle and raise awareness for emotional abuse.

Who inspires you?

Anyone who chooses to be honest with who they are – who chooses to go against the grain and speak up, even if it’s uncomfortable. We currently live in a world where there is a lot of social pressure to conform, to be a certain way or look a certain way. I love it when I see people pushing against that. It doesn’t necessarily need to be a big name, or someone with lots of followers – just the people I see around me living life the best they can while remaining true to who they are.

What does confidence mean to you?

Being able to be 100% yourself is actually so much harder than it sounds. We often have inner thoughts of doubt, we question the things we do and say. We worry about what other people might think. To me confidence means embracing who I am, the Danni I am right now – flaws and all. Confidence also means going after the things I’m passionate about. I’ve come to accept that I’m going to fail sometimes, but I would much rather try, than always wonder “what if?”.

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What do you find hard about staying confident, and how do you try to deal with it?

I’ve always been a people pleaser and I constantly have little thoughts that creep in like, “I wonder what s/he will think?”. I’m learning to tell myself that not everyone will like me, I can’t be everything to everyone, I’m not going to be accepted by everyone – and actually that is okay! I also learn to share these thoughts of doubts with those that I trust. As soon as I speak them out loud they tend to lose their power.

What empowers you as a woman?

I’m a huge words person, so when others encourage me – especially in the things that are a little scary (like speaking up about tough topics) I feel empowered. I think as women we have a LONG way to go in supporting others. We can be so quick to gossip, saying little negative comments here and there, but struggle so much to even tell a friend she looks beautiful or that you are proud of what she is achieving. There is a lot of conversation recently about “women supporting women” – I would love to see us talk about this more openly and actually call it for what it is – as women we need to really step it up! We have enough social pressures, media influence and self-doubt telling us we aren’t good enough. It’s time we started speaking more boldly and encouraging those around us.

What is your go-to piece of clothing that makes you feel confident and ready to take on the day?

Haha, this might sound funny – especially because I’m all about styling vintage pieces, but it’s actually my work out gear that automatically makes me feel ready to take on the day! I can be at home, dreading getting in my car and going to the gym, but as soon as I put on that pair of spandex and sports bra I’m ready! Apart from that – at the moment I’m really digging my vintage plaid blazer, high waisted wide leg pants and sneakers combo!

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What’s your favourite Borrowed Collective piece and why?

The One Love Long Sleeve! I’m not normally a girly girl – and tend to wear more of a relaxed, street-style vibe, but this dress was an instant winner for me. If you’ve seen my Instagram feed you know I’m all about the peachy tones, and with the gorgeous sleeves I was sold! (I also got a tonne of compliments so that made me feel even more gorgeous!)

You can check out Danni’s blog & store, ‘The Mustard Jumper’ here or follow her on Instagram here.

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